Audi
[Play film]
Europameisterschaft Themenwelt
ClientAudi
Year2024
TypeCommercial
A classic Audi 80, a new Q8 e-tron and a football-inspired digital Themenwelt for the European Championship.
Credits
ClientAudi
TypeCommercial
Year2024
ProductionROZAY
ProducerEnrico Hanisch
Director/DoPJens Rose
Old-school colours. New-school screens.
We brought an Audi 80 and a Q8 e-tron into the same story for the European Championship. Football flags and the analogue feel of the older car meet the Q8 e-tron’s MMI Themenwelt, turning a digital feature into something with a little match-day character.
Behind the scenes
One workshop, turned into a set.
We turned an old workshop into the set: two Audis, practical lighting, a little haze and enough room to work around the tools. The location gave the classic car a setting that felt right from the first frame.
