Audi
[Play film]
Light Up Christmas
ClientAudi
Year2024
TypeSocial
Snow-covered hairpins, an Audi e-tron and a camera car close behind. Winter driving for Audi’s Light Up Christmas campaign.
Credits
ClientAudi
TypeSocial
Year2024
AgencyParasol Island
ProductionROZAY
ProducerSarah Schneider
Director/DoPJens Rose
A Christmas drive above the snowline.
For Audi’s Light Up Christmas campaign, we took the e-tron onto a snow-covered alpine pass. The road gave us the setting; the turns gave us the rhythm. We stayed close to the car and kept the winter landscape firmly in the frame.
Behind the scenes
Tracking shots in winter conditions.
A camera car and stabilised arm let us follow the e-tron through the bends of a snowy mountain pass, catching the movement without losing the scale of the landscape.
